- Wendy Young
- Executive Director
- AIA Redwood Empire
- P.O. Box 4178
- Santa Rosa Ca 95402
- exec@aiare.org
- 707-838-2672
May Membership Lunch Program
May Membership Lunch Program
When: Wed May 9 11:30 a.m. to 1:00 p.m.
Where: Glazer Center, Santa Rosa
Event Description
Marketing Architectural and Engineering Services
In today’s business environment, marketing professional services is a critical component of a successful practice. Whether you are a sole-proprietor, a multi-disciplinary firm, or a company with national presence, developing and maintaining a strategic marketing program is paramount to business success.
Please join us in a lunch program conversation with Carolyn Kenney to discuss a variety of topics pertaining to marketing A/E/C services. Topics include marketing basics, obtaining and qualifying leads, firm positioning, maintaining long-term clientele, public relations strategies, and various proposal response protocols.
Carolyn Kenney is President of Kenney and Associates headquartered in Oakland, California. Founded in 1987, Kenney and Associates is a provider of marketing and management consulting services to the design and construction industry. The firm has been instrumental helping clients secure over $7 billion in contracts making it one of the leading marketing and management consulting firms for A/E/C based businesses in the country. As part of her consulting practice, Ms. Kenney writes for national design and construction focused publishers and is called upon to speak nationwide for a variety of design profession organizations.
Prior to founding Kenny and Associates, Ms. Kenney was the western region marketing director for Leo A. Daly in San Francisco, California.
Learning Objectives
· Identify and qualify prospective clients
· Examine and develop quality proposal response procedures
· Encourage the development of public relations strategies

