AIA Redwood Empire

Marketing Architectural and Engineering Services

 In today’s business environment, marketing professional services is a critical component of a successful practice.  Whether you are a sole-proprietor, a multi-disciplinary firm, or a company with national presence, developing and maintaining a strategic marketing program is paramount to business success.

 Please join us in a lunch program conversation with Carolyn Kenney to discuss a variety of topics pertaining to marketing A/E/C services.  Topics include marketing basics, obtaining and qualifying leads, firm positioning, maintaining long-term clientele, public relations strategies, and various proposal response protocols.

 Carolyn Kenney is President of Kenney and Associates headquartered in Oakland, California.  Founded in 1987, Kenney and Associates is a provider of marketing and management consulting services to the design and construction industry.  The firm has been instrumental helping clients secure over $7 billion in contracts making it one of the leading marketing and management consulting firms for A/E/C based businesses in the country.  As part of her consulting practice, Ms. Kenney writes for national design and construction focused publishers and is called upon to speak nationwide for a variety of design profession organizations.

 Prior to founding Kenny and Associates, Ms. Kenney was the western region marketing director for Leo A. Daly in San Francisco, California.

 Learning Objectives

·        Understand fundamental marketing techniques

·        Identify and qualify prospective clients

·        Examine and develop quality proposal response procedures

·        Encourage the development of public relations strategies